The Urban Photo Race is a photo marathon taking place in Amsterdam, Rotterdam, Berlin, and now London. Racers are given 12 hours to capture responses to 6 individual themes, with strategically placed checkmarks guiding them through the city.
The identity aimed to capture and play upon the sense of movement found not only in the race, but the cities themselves. Being adaptable and dynamic, the racing stripe arrows became a striking recurring image in the identity.
UPR AMS 18 Launch Event. Held by the EYE museum in Amsterdam Noord. The participants began the event by looking over at Centraal station.
By stitching previous participants’ photos together, a guerilla street exhibition was created alongside the canals of central Amsterdam, celebrating the work and marketing the event . A basic colour scheme was used to reflect the day and night version of the events, leading to a range of contrasting and bold posters.
With a vast selection of previous race photos to choose from, the layout of the posters could be changed, updated, and edited to construct a narrative relevant to the race. It will be interesting to see how the next batch of photos can be integrated.