The potential we saw This workbook was created by an award-winning coach to help driven people re-establish their inner priorities. For the design, it meant that the book needed a strong grid structure with illustrated references to the emotional world. The difference we made Bold colours and free-to-interpret illustrations were a perfect match for the self-affirmation purpose of this book. To make readers feel more relaxed yet confident, we chose a journal-style layout with a classy twist.