VBAT: D&AD Brief 2020

  • Elise Pederick

The concept: Azu is a bike hire company based in the heart of Porto, Portugal. The brand identity and colours represent more contemporary designs of the traditional Azulejo tiles. Features: The membership card would be used to activate the bikes and would allow the user to top up their Azu funds easily. The dock screen would allow users to plan their route and would print out a pocket sized map. In addition, after planning a route on the dock screens, the membership card will store the information and when tapped between the handle bars the directions will be shown in LED lights. Eg: Turn right.