The main identity for the event is made up from a font family comprising of 5 variable typefaces all exploring visually themes and ideas which the design event will discuss.
Each talk covers a different theme and ideal for challenging how we view our language and writing system and so the branding for each event has specific typefaces as show in the illustration below. View the full typeface collection here.
Additional branding exploiting the typefaces for the event will be featured on tickets lanyards and memorabilia. Selected characters will be recreated in a 3d form. They will be positioned outside the front of the venue and around London as advertisements for event.