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Visual Communication Training

  • Arturo Rago

THE CHALLENGE Due to Covid, the organization had no choice but shift its events strategy to digital. This meant a large number of people in the organization started creating visual content (presentations and event assets) without any design skills or background. MY ROLE I designed a 90-minute class to bring Forum employees up to speed on the principles of visual communication: this includes communication theory and design thinking as well as the basics of typography, layout, colour and multimedia storytelling. On top of designing the learning material, I designed a promotional video and set up an online space where learners could keep learning together and create a community of practice.

Visual Communication Training by Arturo Rago

Working closely with another illustrator and a motion designer, I designed and art directed a promotional video for the course. The video was distributed internally as part of an engagement campaign.

Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago

Below is a visual overview of the learning journey and some examples of the learning material which formed part of the course.

Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
Visual Communication Training by Arturo Rago
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Skills

Arturo Rago
Design Lead / Art Director / Multidisciplinary Designer