Visual identity for a global movement

'action/' is a coalition movement made up of over 2,200 organisations from around the world. It is committed to fighting for a better future by ending poverty, inequalities and climate change through pressure on world leaders. Challenge: Create a system that can have it's own identity under the banner of a global movement. Solution: An impactful flexible typographic lockup that is easy to customise. Client: UN/M&C Saatchi World Services en.wikipedia.org/wiki/Action/2015