Visual identity for a global movement
'action/' is a coalition movement made up of over 2,200 organisations from around the world.
It is committed to fighting for a better future by ending poverty, inequalities and climate change through pressure on world leaders.
Challenge: Create a system that can have it's own identity under the banner of a global movement.
Solution: An impactful flexible typographic lockup that is easy to customise.
Client: UN/M&C Saatchi World Services