Visual Strategy & VI design for pet brand Ilofur

Redefining the relationship between we and our fur friends. Starting from consumer’s lifestyles and attitudes, establishing a new brand positioning and break the stereotype of pet products. Designed the brand for consumers who has a simple and natural lifestyle, also who value real quality of products. “We believe our love should be honest and visible, especially for our dearest furry family members.” Develop a design concept suitable for the brand based on the positioning of trust and intimacy between people and pets. The usage of round and simple strokes are the characteristics of the logo design, also with a series of icongraphic graphics ​​on the packages, developed a set of contemporary, fresh and unique visual system for a pet brand.