Waste Not, Want Not Campaign

Anya Hindmarch's Waste Not, Want Not Campaign was a response to the 92 million tonnes of dead stock and textile waste created in the Fashion Industry every year. I worked on the concept, art direction and content creation for this campaign. Model Shoot Photographer : Ian Dickens Stylist : Natalie Wansbrough-Jones Hair and Make-up: Terri Capon Concept/Set/Art Direction: Matt Booth Still Life Shoot Photographer : Marloes Haarmons Concept/Art Direction: Matt Booth