• Andy Day
  • Mark Pattenden
David Bailey is one of the world’s most famous photographers and a household name in the UK. However, there also happens to be several thousand other David Baileys in the UK who have never met the Rolling Stones, shot for Vogue, or married a supermodel.

By giving a Samsung NX1000 SMART Camera to every David Bailey we could find, we set out to prove that with the right equipment, everyone can take great photos.

The campaign went on to win 3 Cannes Lions amongst many other awards, making Cheil the second most awarded agency of 2013.