Web Heroes | Logo & Website Design

Brand identity | Mobile app | Website design Web Heroes is a website for a local web designer meet-up that is as much about the people attending - and the interactions between them - as the content of the night itself. Designed for .Net Magazine, Web Heroes serves to extend the lifetime of the physical meet into the digital domain. Each person (or ‘Hero’) attending, has a place to find out about forthcoming events, but also to forge links and connections between members before, or after, a meet has taken place. We created a brand identity that was fresh, light-hearted and socially astute. As the meet was friendly and informal, it was important the brand didn't take itself too seriously either. But it still needed to be inspiring. This was important for member retention and to generate more buzz and activity online. Web Heroes' typography, photography and punchy colour palette is confident, contemporary, a touch irreverent and fun: perfect for a memorable meet. For more on this project as well as our other work head to polleni.com.