WeTransfer x Please Leave

  • Thomas Ralph
  • April Edgar
  • Blue Bushell
  • Karen van de Kraats
  • Tim Blount

WeTransfer’s ever-growing suite of creative tools have one unifying principle: to help you get your ideas out as efficiently and beautifully as possible. It was this insight that inspired the campaign and film, “Welcome to WeTransfer. Please leave.” — a statement that refutes mindless scrolling in favor of real world experiences that inspire true creative output. WeTransfer asked Stink Studios to take a challenging position in their category while also announcing a broader set of tools and a new brand visual language. This came together in a bold integrated campaign that retains WeTransfer’s humble spirit and respect for the creative process. The campaign is anchored by a :60 film, directed by Thomas Ralph and voiced over by writer and cultural critic Roxane Gay. The film follows The Other You, a version of yourself that chooses the real world, and returns with new, true ideas. WeTransfer helps you bring these ideas to life, so you can get back to living yours.

Companies

  • WeTransfer logo

    WeTransfer

    • Publishing
  • Stink Studios logo

    Stink Studios

    • Media Production

Skills