WeTransfer x Please Leave

WeTransfer’s ever-growing suite of creative tools have one unifying principle: to help you get your ideas out as efficiently and beautifully as possible. It was this insight that inspired the campaign and film, “Welcome to WeTransfer. Please leave.” — a statement that refutes mindless scrolling in favor of real world experiences that inspire true creative output. WeTransfer asked Stink Studios to take a challenging position in their category while also announcing a broader set of tools and a new brand visual language. This came together in a bold integrated campaign that retains WeTransfer’s humble spirit and respect for the creative process. The campaign is anchored by a :60 film, directed by Thomas Ralph and voiced over by writer and cultural critic Roxane Gay. The film follows The Other You, a version of yourself that chooses the real world, and returns with new, true ideas. WeTransfer helps you bring these ideas to life, so you can get back to living yours.