What can commercial advertising learn from political campaigning?
Ben and I are joined by political advertising expert Benedict Pringle and former ITN Political Analyst and Editor of BBC Political Research David Cowling to analyse political marketing strategies. Advertising agencies used to lead election campaigns: remember Saatchi & Saatchi's "Labour isn't working" from 1978? Those days are gone and most of the work is now done in house by the parties themselves. Why? Benedict and David also explain how the Tories have been very single minded and how Labour have lost their way.
Also available on Spotify https://open.spotify.com/episode/5OZ5YYZvDoqF3BWSEIuqbu