Why branding for tech unicorns is so important

Amplifying positive change with a tech for good business like SafeToNet, using the power of brand and creativity. hashtag#brandequity hashtag#purpose hashtag#people hashtag#safety Over the last nine months as a creative collective Anna Wanczyk and I Helen Hartley Consulting, along with Anthony Jocelyn have created the brand and website for SafeToNet, with the partnership and true collaboration of the SafeToNet team with leading CMO Lara Chapple who developed the strategic vision with the team. For over 10 years SafeToNet and been advocates for online safety, developing their technology to pioneer, the vision of a healthy online digital world, and HarmBlock, their much-needed AI-powered tool for protecting children online. #unicorns #techforgood #aiforgood #safeguarding #cybersecurity #onlinesafety #mobilephones