Wise OOH design

  • Yi Lin Eng

In addition to my other responsibilities at Wise, I had the exciting opportunity to be part of an Out-of-Home (OOH) campaign for Wise’s station takeover in Sydney. Working closely with the creative team, I played a key role in designing a 38-meter-long floor graphic that creatively brought Wise’s brand values and messaging to life. This large-scale project was an incredible challenge that required attention to detail, strong collaboration, and a deep understanding of the brand’s identity. The final design not only enhanced Wise’s visibility in a high-traffic area but also created an engaging experience for the public, reinforcing the company’s presence and impact in a bold, dynamic way.