With a Little Help from my Friends

  • Lucia Rusinakova

Based on The Beatles’ song “With a Little Help from my Friends” chosen by the Assurance team, I conceived several concepts for the visual direction of this mini branding project, starting with the logo. I then developed the favorite idea into a more detailed visual look to be used across different collateral. I further designed a calendar, birthday and Valentine’s cards, as well as a few other marketing elements proposed by the Marketing team.