WWF. The Panda made me do it.

  • Barry Tranter

WWF were struggling to attract any new audiences through their traditional channels and it was difficult to get involved with anything they were doing as a potential supporter. We created a campaign that focused on people rather than animals, letting their audience quickly understand the issues and easily get involved, building a much needed relationship between the brand and its followers. What would you do for the Panda?

WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
WWF. The Panda made me do it. by Barry Tranter
Barry Tranter
Brand creative and strategy