YOLO

  • Laura Bailey
  • Lisa Wrake

A new luxury retreats business, we were brought in to develop a beautiful and rich brand, developing the strategy through to visual identity and brand implementation. We reviewed the competitive landscape and customer segmentation, and defined their niche and USP – we then translated this into a visual identity that would stand out and feel luxurious. This brand was to be marketed exclusively through Instagram so their feed was a primary customer touchpoint and had to be on-brand at all times. We created a 9 grid instagram style guide and a variety of templates on CANVA. We also included animated gifs to tease the new logo. To differentiate and create warmth, we used a deep brown colour palette, with rich green and bronze as a metallic highlight. We illustrated geometric patterns and created a library of photographs that emphasises the mood of the retreats rather than the actual activities on offer. Any printed collateral need to have a premium luxurious feel, so we used a gold foil and varied covers for the business cards, gift certificates and invites.

YOLO by Laura Bailey
YOLO by Laura Bailey
YOLO by Laura Bailey
YOLO by Laura Bailey
YOLO by Laura Bailey
YOLO by Laura Bailey
Laura Bailey
Senior Project Manager/Director
Lisa Wrake
Creative Director