A telecommunication network aimed at modern youth means looking at their interests, current trends and what attracts them to a product.
The initial concept was made by looking at geometric graphics and logos, what grabs the attention of the eyes. From there came the idea of zones and how there are boundaries set with most things, including the process of purchasing a phone.
‘Making your zone’ become the overarching concept, developing from the idea of customising your own boundaries. By giving consumers the freedom to choose the purchasing method and product package, the overall design was flexible and allowed for further customisation. The various elements of the lightning bolts, hands and type remained true to the demographic, while also fitting with the overall message, ‘This is your zone.’