James Sheard is a Graphic Designer and Creative — working with visual identity, branding , editorial design & typography.
His work explores both form and function, with a focus on considerations and justifications down to the last detail.
Based in the North of England, his work has been displayed in curated exhibitions at Colours May Vary and Wharf Chambers, Leeds as well as on curations by JKR Global and VaynerMedia. Clients include Leeds Arts University and Spedeworth Incarace Motorsport.
Projects
- Wales RecyclesUsing a much more simple visual identity to encourage students to recycle their food waste is a move away from the predictable aesthetic we have come to expect, meaning it is more noticeable than previously. The typographic-led approach is much more impactful and visually strong to communicate the importance of recycling food in saving the planet and allowing Wales to meet its targets and recycle 70% of all its waste by 2025 and to become a zero waste nation by 2050. Full case study and propos
- Nostalgia in Graphic Design - PosterzinesSeries of 3 posterzines as part of a research practice based project examining why nostalgia is a currency in graphic design. Each features a type specimen for a widely recognisable iconic typeface from the past, as well as tips for creative thinking. This was done as nostalgia has been found to increase creativity, therefore the posterzines are intended to be situated in a creative workplace. The research essay also found that nostalgic design only works well when used in a modern context, whi
- Check Me Out!Pitched concept for the Leeds Arts University End of Year Show 2020. Each element of the concept has been carefully considered to link with the idea of a supermarket, more specifically ‘checking out’ fitting with checking out of the University upon completion of the course. In addition to this, the title - Check Me Out! - encourages the *celebration* of individual designers work and talent across every course. Keeping with the concept, a shopping bag holds all of the products at a supermarket
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Projects credited in
- Leeds Arts University, BA (Hons) Graphic DesignThis course will encourage you to develop your voice, opinions, and individual understanding of graphic design. You will explore creative, social, and ethical contexts of contemporary visual culture within your design practice. We are industry-focused and you will seek problems to solve and audiences to connect with. Year One. Focusing on the fundamentals of visual language you will investigate methods and design practice around type, language, image, meaning and message. You will work with an21
- Nationwide Degree Show: The Gravity Road CurationThe Nationwide Degree Show is a collection of work from art & design students, who's final year shows have been cancelled due to COVID19. What started as an initiative by Fresh Meet to plaster billboards across the UK with student work, has now resulted in an online collection of over 1000 submissions from over 100 universities and 17 creative disciplines. The Curation Series is a programme of student work selected by industry leaders, creative pioneers and trendsetters. Below you will find a s5
- Nationwide Degree Show: The VaynerMedia CurationThe Nationwide Degree Show is a collection of work from art & design students, who's final year shows have been cancelled due to COVID19. What started as an initiative by Fresh Meet to plaster billboards across the UK with student work, has now resulted in an online collection of over 1000 submissions from over 100 universities and 17 creative disciplines. The Curation Series is a programme of student work selected by industry leaders, creative pioneers and trendsetters. Below you will find a7
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Work history
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FreelanceSheard, James.
Leeds, United KingdomFreelance
Skills
- Print Design
- Branding Design
- Concept
- Typography
- Typesetting
- Layout Design
- Layout Grid
- Graphic Communication
- Communicating Ideas
Education
BA(Hons) Graphic DesignLeeds Arts University
- Leeds, United Kingdom
"BA (Hons) Graphic Design at Leeds Arts University explores the communication of ideas through type and image."
Foundation Diploma in Art and DesignLeeds Arts University
- Leeds, United Kingdom
"This intensive one year course is long established and nationally respected: the qualification was originally developed at the University in the 1950s, and remains at the forefront of foundation education today."