Check Me Out!

  • James Sheard
  • Jaz Christou
  • Tami Stewart
  • İpek Onuk

Pitched concept for the Leeds Arts University End of Year Show 2020. Each element of the concept has been carefully considered to link with the idea of a supermarket, more specifically ‘checking out’ fitting with checking out of the University upon completion of the course. In addition to this, the title - Check Me Out! - encourages the *celebration* of individual designers work and talent across every course. Keeping with the concept, a shopping bag holds all of the products at a supermarket when checking out making it the perfect front. Each course was assigned an item from a supermarket, giving each its own individual identity within the brand. The fluorescent star stickers directly reference those used in supermarkets to draw a shoppers attention to products, this contemporary yet nostalgic style is eye-catching and relatable. Alongside a fun and tongue-in-cheek identity, short and punchy phrases create a focus on the individual work and the students who created it by using a tone of voice which is fun and friendly, reaching out to the wide target audience. Created with John Christou and Elise Bennison.

Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard
Check Me Out! by James Sheard

James Sheard
Graphic Designer
Jaz Christou
Graphic Designer
Tami Stewart
Textile Designer