Projects credited in
- Pandemic Culture: Human PrinciplesPANDEMIC CULTURE: SEASON 2 Human principles: How brands thrive during lockdown We are in the biggest lockdown in history. An exit strategy feels distant while the global recession is closing in...welcome to the most trying period of the pandemic: adjustment. It’s a time where patience runs low and emotions run high. And a time where organizations are at risk of becoming completely disconnected from people. There’s a need for rapid innovation and creativity, but marketing budgets are slashed, pu
- Pandemic Culture Living ReportPandemic Culture is an open-access report to help organisations navigate the consumer changes caused by COVID-19. As people’s understanding of this crisis is being redrafted daily, this ‘living report’ is an evolving analysis of the impact on people’s behaviour, tracking the cultural shifts both now and in the long-term. We’re monitoring the situation and will adapt the report with our latest thinking. The report explores how the world is undergoing massive, forced acceleration of change. Amid
- Flamingo x Reuters: How Young People Consume NewsThis was a project commissioned by Reuters to see what’s changing in how young people access news, and how news media might have to change approach to continue to draw in readers. After the report was completed, we developed the findings into a comprehensive report and digital presentation (see the Instagram story here: https://www.instagram.com/stories/highlights/17851609930573007/?hl=en).
- False Dawn PlaybookThe pandemic is not close to being over. In January 2020, WHO raised the highest level of alarm and declared COVID-19 a situation of international concern. Six months later, countries have made progress but globally the disease is accelerating. In the six weeks up until the start of August, cases doubled. Discussions of a 'new normal' has signalled a false dawn, but planners, strategists and marketers need to be equipped to tackle the upcoming challenges. The False Dawn Playbook contains all the
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