Ross Musgrove

Ross Musgrove

Insight & Strategy DirectorLondon, United Kingdom
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Ross Musgrove

Ross Musgrove

Insight & Strategy DirectorLondon, United Kingdom
About me
I help all sorts of organisations fill gaps in their knowledge - that could be how their customers behave, whether or not people will "get" a new concept or the size of opportunity for a new product or territory.
Projects
  • Building a B2B website that puts its users' needs first
    Building a B2B website that puts its users' needs firstNewable helps UK companies take the next step with their business. They offer a range of funding options, advice on a range of topics and workspace in 40 locations nationwide. Problem Two years previous, Newable was a brand new brand that had just started offering a broader range of services to a bigger market than its predecessor (Greater London Enterprise) had. For that reason, Newable’s first website was very Newable-centric. Now, two years on, the brand established and services gaining tr
  • Helping Nando's unlock a £40M revenue opportunity
    Helping Nando's unlock a £40M revenue opportunityNando’s is… OK, OK. You know Nando’s. Problem Nando’s strategy is to "continue to grow in terms of restaurant numbers, profitability, and market share” and wanted to understand if their gift card programme: - Supported their strategic aims - If so, how big could the programme be? - How do we unlock the opportunity? Solution This project was like a giant jigsaw puzzle. Some pieces were there, some weren’t. Everything needed gathering together and organising to form a coherent picture. It was a
  • Testing a new gifting concept with users
    Testing a new gifting concept with usersGiftpad is a new gifting concept, very much in stealth mode. Sorry to be so ambiguous but I’ve signed an NDA. Problem There’s nothing out there quite like Giftpad. That always begs the question - is this a solution looking for a problem? So, the Founder needed confidence that her idea was worth pursuing and whether potential customers would “get” it, use it and keep on using it. Solution I canvassed a lot of people on their attitudes towards giving and receiving gifts. Again, I can’t really go
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Projects credited in
  • EachOther Online
    EachOther OnlineEachOther is a charity broadcaster of human rights issues. They provide a platform for journalists and storytellers to create connections and stimulate engagement with the human rights that protect each and every one of us. They make human rights human by amplifying personal, intimate and specific stories from the people who are making change or needing change to happen. From a web-design perspective, the challenges within this project were three-fold: They needed a new site to truly reflect a
  • CORE Online
    CORE Onlinewww.core-econ.org is an open sourced platform that exists mainly for use by both students and professionals in higher education that want to explore and understand modern economics. They needed a new website and after a bit of discussion, they appointed Team Bravand to do it. Both the beauty and the challenge contained within this project is the variety of user groups and how the site needs to change its role and behaviour to suit each one. Whilst the front facing logged out site plays welcome
  • Newable website 3.0
    Newable website 3.0We’ve been working with the lovely guys at Newable for many years now. Our first project was designing an almost brochure-like corporate website site with which to launch their new name, new positioning and new structure to the world. A few years later, and the brochure approach was no longer relevant or working for their ambitious growth plans. We needed a new “hard working” approach – a smart new structure, design and plan that maximised their website’s role as a way to convert visitors into
  • Newable Intranet
    Newable IntranetFollowing our work on the Newable public-facing website, we were called back in to look at how we could design a digital platform through which the organisation might live and breathe it’s newly set brand values internally. Forget the word intranet, start thinking homescreen! The whole approach to this project centred around giving Newable as much usage out of their new build as possible. How many intranets are there out there that simply don’t get used? This will not be another one of those.
  • RALI Online
    RALI OnlineIn a rapidly changing professional landscape, what we know and understand as the working world now is going to very different in the not so distant future. So how does the modern or future leader keep themselves ahead of the game? Rialto Consultancy came to us with an idea on how they can – and we built it. If you want to know more, you’re going to have to look into it yourself (or call us). Getting RALI online to BETA pushed our design thinking to all sorts of new levels of emotional intellige
  • UCL EDUCATE ONLINE
    UCL EDUCATE ONLINEEDUCATE is a pioneering accelerator programme aimed at helping innovators in educational technology develop world class products and ideas. Their website to date used a standard Wordpress template with a few bespoke amends over time, but didn’t quite have the professional design that would reflect their leading position in the Ed Tech space. They needed a redesign. With limited budget and limited time, we squeezed as much as we could out of this project – not only delivering a beautiful, clean,
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Work history
    Bravand Ltd logo
    Bravand Ltd logo
    Insight & Strategy DirectorBravand Ltd
    London, United KingdomFull Time
    Bravand is a collective of digital problem solvers. We apply our skills across UX, research, strategy, design and digital production to help organisations solve big, horrible, complex problems around their customers, their processes, and their communications. Clients of Team Bravand range in size and sector. Problems solved in the last 12 months include projects across investment banking, human rights charities, mental health tech, social enterprise, retail, payments and gift cards, and higher education.
    R
    R
    Freelance research and insightRoss Musgrove
    London, United KingdomFreelance
    I help fill gaps in their knowledge - how customers behave, whether they "get" a new concept or the size of opportunity for a new product or territory.
Skills
  • Strategy
  • Research
  • Insights
  • Building Relationships
  • Commercial Partnerships
  • Connecting