Tangent is a studio of designers and creators who establish identity systems for cultural institutions, civic spaces, major events, enterprising start-ups and global brands alike, drawing insights from each sector we work in. We have a wide interest in the world around us, reflected in our work. We believe the best design is universal – capable of reaching wide, varied audiences and always open to everyone. We’re interested in the spaces where design exists to educate, inform and change perceptions. Our work is always based on effective strategy, but we highly value the unexpected twists and turns of the creative process. We have deliberately built a team of diverse individuals who share a wider interest in the world. This dynamic keeps our focus broad and allow us to view projects through multiple lenses, triggering discussion and debate in the pursuit of the strongest idea.