12x12 Challenge

This project was developed as a concept for The Outernet London to align themselves with the music history of London's Denmark Street. Some of the most iconic album cover designs were designed in Denmark Street such as 'Pink Floyd - Dark Side of the Moon'. The idea is to bring together the design and the music industry by challenging designers to recreate iconic album covers that were developed in Denmark Street by Hipgnosis Studios in the 70s. The work will then be chosen and displayed as a huge exhibition at The Outernet showcasing the stories of the covers and recreations.