Roughly 285 million people are living with a visual impairment and this is set to triple by 2050. People with visual impairment are 2 to 3 times more likely to live with depression and less likely to pursue a job in the creative industries. Research has shown that engaging in any creative process improves your mental health.
This project is inspired by my personal experience of being a visually impaired designer.
Brief: Showcase visual impairment in the creative industries.
Creative Proposition: The brand needs to meet the guidelines of designing for the visually impaired.
Solution: Showcase the importance of, and how to cater design to the visually impaired in a series of experiences