32blit

The latest project I worked on at Pimoroni was the branding of 32blit – a hackable, handheld games console – and a video for its Kickstarter launch. This involved logo design, animation, video editing and even a little sound design.

The logo came from a desire to make it look pin sharp on the low resolution screen of the console for when it boots so I decided to focus on creating something out of as few pixels as possible.
The Kickstarter video – created in a short amount of time – was shot by Sandy Macdonald and edited and animated by me. I also created the logo animation at the start (which the console's boot up animation has now been based off) and the audio sting which goes with it (using 8-bit chip emulation for an authentic sound).
The logo came from a desire to make it look pin sharp on the low resolution screen of the console so I decided to focus on creating something out of as few pixels as possible. I initially played with a variety of pixel-based concepts, with the chunkier option being the most favourable.
From there the final form took shape, working on legibility and colour too.
Before settling on its final dark grey, white and green form. The green highlight is an intense looking RGB colour that will be replicated by a spot Pantone on the final packaging.

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Lead Designer