3D Identity & Website for the Kyiv American University
Kyiv American University combines knowledge from Ukraine and the USA. We literally share this knowledge between the continents. Squares is the basis of KAU's visual identity. Because, the world of technologies is built on squares too — namely, pixels. On our logo, the bigger square shares his knowledge, so the smaller square separates from it. Apart from that, the logotype structure resembles the USA flag. Furthermore, a square is a basic element of Ukrainian embroidery as well. Thus, this symbol encompasses information technologies, Ukrainian identity, and knowledge dissemination. The logotype received the colors from its unique elements: pink was born from the combination of the American flag colors (red and white) and sky blue was taken from the Ukrainian flag.
