The 3dp bridge project was a project funded by Innovate UK, consorted by Assa Ashuach, Argos, Digital Forming and EOS, aimed to investigate the requirements needed for mass market products, produce through a 3d printing production chain.
As the map below shows, the project was divided by the expertise of each company, Assa Studio taking the product design, Argos the retailer, Digital Forming the platform which orchestrated the whole process and EOS the production. The project faced many challenges as, which areas of markets will handle better the higher price of the products? what was the added value of this products? how the retailer’s quality assurance (QA) will deal with products being customized by the consumer? production methods, materials to use, between many others.
Under the direction of Assa Ashuach, we developed an array of products which not only helped to test the platform, but as well investigated the visual language that can be use with this technology and the boundaries in it.