A global identity for an exciting new development in the heart of Cambridge.

This was all about excitement and opportunity. 3 & 4 Station Square’s spectacular position in the heart of CB1, Cambridge’s contemporary quarter, gives access to the new professional hub where some of the world’s biggest companies reside. With the recent regeneration of Station Square itself, the area has emerged as a social desitination in its own right. Research and planning played a vital role in communicating the opportunity available to both UK and overseas markets. A distinct, typographical identity nods towards both the contemporary and the classical, echoing Cambridge’s ongoing relationship between the old and the new. Striking location photography coupled with outlined business and leisure facilities helped to place Station Square exactly where it is - at the heart of something exciting, now and in the future.