Activision Call Of Duty MW3 Launch

  • Lola Gonzalez

Co-managed the Pan European launch of Call of Duty MW3 (Activision), consisting of simultaneous events in London, Paris, Berlin, Amsterdam, Stockholm, Milan and Madrid. The London event hosted 1527 guests and over 800 media reps from TV, print, radio and online, generating £2 million in coverage within 4 days. Responsibilities: creative development of the event concept and experiences; coordinated Activision senior management teams across Europe; produced detailed client presentations for the UK, territories and partners; coordinated the production company and film crew; developed the post event Evaluation report used by all territories.