Blind Pig Cider Launch

  • Lola Gonzalez

What started as a one-off experiential project generated a new stream of work for Twelve. The success I achieved launching Blind Pig Cider meant I started (and became) the production department delivering all experiential projects for Twelve. Blind Pig Cider: a 1920’s speakeasy brought to life • Full production and account management of the hottest and most secretive brand launch for Heineken UK in 2014. This was a theatrical production delivered to a very tight budget. • In addition I lead x-agency meetings, providing direction to other agencies to achieve synergies; lead POS design and manufacture; produced tier two on-trade nationwide launch roadshow, corporate events, trade selling days, training days and B2B. This much talked-about success was instrumental for Twelve to win Old Mout Cider’s experiential –no pitch.