Adam Jack is a UK based freelance Web Developer who required a full site redesign to present new projects and provide a clear idea of his skill set as developer. Working through the site I have developed an aesthetic and layout that reflects his clean style and professional approach to his projects. The design allows for the user to easily navigate between projects and take on board Adam’s skill set and areas of expertise. Adam wanted the site to be welcoming to potential clients and other developers alike. So I created a user journey that clearly explains his career progression, his areas of expertise and the sectors he has worked within.