Filofax 'Make it your own' campaign

I have worked with Filofax on various digital campaigns, creating graphics for email campaigns and accompanying social assets. This has involved producing illustration styles and colour palettes for the different projects that would suit their ideal audience. The ‘Make it your own’ campaign focused on creatives who use Filofax products to organise their projects. I put together an Instagram story template that was then used to highlight individuals who the Filofax audience could be inspired by.