ADAY Earth Day

  • Tianna Greham

A brand campaign that actively demonstrates ADAY's commitment to being a sustainable brand. Supporting charity 'Solar Aid' whilst aiding the everyday activists within their online community to do the same.

Whilst interning at technical and sustainable clothing company ADAY, I created graphical content along with branding and packaging concepts for the 2018 Earth Day Campaign in partnership with Solar Aid - a solar panel sourcing charity.

The following designs reflect ADAY's minimialistic brand identity and ethical ethos in one. Playing on the exchange of energy, the symbolism of the shining sun is explored in the copy and visual content. The design radiates positivity and personally engages with their fellow community, both on and offline.
ROLE: Graphic Design for Print & Digital, Branding & Packaging.

PROJECT TYPE: Internship

FOR: ADAY, 2020