Adopt A Boxer Rescue

ADOPT A BOXER RESCUE Founded in 2004, Adopt A Boxer Rescue is an all-volunteer 501(c)(3) charitable organisation formed to rescue, rehabilitate, and re-home unwanted and abandoned boxer dogs. Their mission includes hands-on rescue, as well as education, and strive to inform others about the realities of pet ownership, promote neutering, and encourage responsible care.  BRAND IDENTITY​​​​​​​ What would be more appropriate than the instantly recognisable mastiff profile of the Boxer dog? This graphic was used with a warm and woody tan and brown Boxer colour palette. All the graphical elements work together to tell the story of the Boxer dog finding a loving home. The logo consists of 3 colours, however, it also works as a single, so it's very adaptive to different mediums. A lively Humanist typeface was used that resonates with the goofy personality that Boxer dogs are famous for. The charity's digital platform is in development, however, merchandise is very popular with their supporters. Some examples can be seen below.