– Isabel discussed the lack of focus on creative subjects and support to prepare young people for a creative career within the schooling system and higher education, elaborating on why it has fallen to the charitable sector to be proactive in reaching and nurturing those young people who are potential assets to the industry.
– There are barriers faced by some that are largely invisible, such as being an introvert or having dyslexia. A lot of creative people will need support and tools to be able to talk about their work articulately and with confidence. Especially those who have not attended university or had the support from family and friends.
– One of the barriers to entering the creative industry could even be parents. Anoushka spoke about being a second generation immigrant, and the guilt that accompanies the knowledge that your parents have moved countries to ensure a better quality of life for you. There is an element of perceived failure by choosing to go into a creative career rather than a more traditional academic role such as a doctor or lawyer, again coming back to the importance of support within schools and higher education. Amie commented on this point to say that a CEO of a big advertising agency could earn up to £700,000 per year, and so it can be a very lucrative career.
– Anoushka is on a mission to actively address the diversity problem within the industry. One of the issues studying for a creative degree is the subjectivity of the visual arts – in a predominantly white middle class institution, it is hard to get praise for creating work that doesn’t conform to the Western minimal aesthetic. She is creating work that is colourful and bold, and takes influence from her own background and interests.
– Generation Z have grown up with social media, and so in some senses are able to make their own platform and own the space they occupy, expressing themselves in the way they want to. However there is a sense of being let down by society at the same time, this ‘DIY generation’ often don’t have the support and encouragement needed.