N21 turned 10, earlier this year, and this is an important milestone. If we consider that this is the 2020, with everything that this sentence means, the event acquires an even deeper meaning. What are the most precious moments you treasure of this first brand’s decade?
For sure the opening of the Milan headquarter: 1.500 squared meters that put together – under the same ceiling – design, communication and marketing. We had the chance to renovate an adjacent garage which is today used for runways, shootings and showroom sales. The space represents the architectonical evidence of N21 creativity and aesthetic, its distinctive character.
What are the lessons, the ideas and the sensations you collected so far, and you perhaps want to bring to your future styles? What is going to define the second decade of the brand, in you wish?
I have always tried to communicate a very precise identity, made of a strong personality and attitude which is able to carry and be inspired by my clothes. A wardrobe marked by a strong femininity, with some touches from the male attire. The mix of feminine and masculine in both fabrics and shapes create unexpected associations, desired mistakes which are very important to create a new vision. I suggest to everybody – and to myself too – to be courageous and curios, always faithful to your style, staying away from fleeting trends and from everything that is not essential, not necessary or excessive.