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Amazon Video Motion Demo Reel

During my four years as a motion designer in the Amazon Video UX team, I worked on lots of projects, creating UI interactions and transitions for the Amazon Video application, motion demos and prototypes for the product team and recruitment videos to promote Amazon Video to new hires.
In the demo reel you will find logo animations, cross-platform UI work and a selection of motion demos from the past few years. Also visual treatments for some TV shows and films, a sizzle reel of the new X-Ray experience for The Grand Tour, screen captures from Sketch and Principle prototypes and lastly an X-Ray demonstration on Fire TV that was presented to Jeff Bezos.
Unfortunately some pieces of work could not be included in the video due to confidentiality agreements, so here’s a list of the things that I couldn’t include…
  • - The first motion demo ever created for presentation to Jeff Bezos, explaining how the X-Ray experience would be translated to Kindle.
  • - Multiple full motion walkthroughs for Amazon Video’s next generation livingroom experience (also demoed to Jeff).
  • - Motion guidelines for the Amazon Video HIG (Human Interface Guidelines). Starting with competitor research and a study of existing motion patterns, I created rules and recommendations for how to apply motion to our app interfaces.
Demo reel breakdown below:
00:01 - 00:08
Cross-platform UI motion demos
I created animations to showcase Amazon's new video UI on iPhone, Kindle, laptop and TV.
00:18 - 00:20 New feature demo for Fire TV
I created motion demos to explain X-Ray - a new feature that displays iMDb data on the top of content.
00:27 - 00:32 Sizzle reel for X-Ray for The Grand Tour
This video demonstrates a new X-Ray experience for the Amazon Original series, The Grand Tour. I worked from storyboarding through to UI animation and final compositing.
You can find more details about the project in other page linked.
00:33 - 00:38 Prototyping with Principle
I worked with a UX designer who redesigned Amazon video for the web. I made prototypes in Principle and worked with the developers that implemented the final product.
00:09 - 00:18 After Effects tutorial content
I ran a series of tutorials to help other people on the team learn After Effects.
Lastly, the three Amazon Video recruitment videos I worked on in 2014 are linked below.
For these I did everything from the planning and organisation through to conducting the interviews in Seattle and London, recording the footage and editing in Premiere:
Amazon Instant Video UX Design Team: Origins & Evolution (2,034 views)
Life as an Amazon Instant Video UX Designer (6,918 views)
Design in Seattle and London (4,648 views)


Lena Chun

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  • Motion Graphic Designer

Project Tags

  • Motion Design
  • motion
  • animation
  • demoreel
  • after effects
  • UX motion
  • UX
  • UI animation
  • UI Design
  • TV

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