American Golf Major Season Campaign Overview 2020

  • Lee Rosney

Major Season - The Masters There’s just something different about The Masters which elevates it above all other golf tournaments. Golf aside, it’s one of the standout dates in the global sporting calendar and the 2019 championship proved it was truly something special: Tiger Woods showing us what it means to be the greatest. It’s why we love sport and why we love golf. That’s what The Masters is: pure golf nostalgia. Here are the highlights of the omni-channel campaign I, and the team, created for the 2020 ‘Major Season’ promotion. Unfortunately, due to COVID-19, the campaign only saw limited time.