An identity which goes on, and on, and on...

The Hackney Empire is a not for profit theatre in East London. As they are not for profit they are always looking for new ways to get people through the doors, to keep their doors open. They came up with a event called 'One more song' which basically lets event goes determine how long the show lasts through the donations they make. Read more here They needed an identity which demonstrated the key feature of the event but also fit with the Hackney Empire identity.

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Carl Wills

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Carl Wills