ANDand

ANDand is a new kind of embroidery activity book that teaches both the parent and child how to embroider at the same time. Each would work together to learn from their ends of the book and meet together in the middle to work on one collaborative project.

Inspired by the social aspect of embroidery, ANDand aims to promote the art of embroidery through bonding activities in the home. More than just a rebellious riot against the technology of embroidery, ANDand is a reminiscent of how mothers used to sit with their children and friends to learn and practice embroidery together.