Ann Summers Rabbit App Phase 3

  • Sarah Shiplee
A lot of feedback from the app was that it was overly complicated to use with the layout and interface bulky and unclear. As part of the re-design of the core creative, I applied the same principles to the app to launch as phase 3 later in the year.
This included both interface and functionality and the result was a cleaner design in keeping with main competitors and current trends that still fit with the direction we were taking the brand in.