Apolyfeather Typeface
‘Apolyfeather’ typeface is based on the word apologetic and looks at submissive values.
BREIF
Identify a personality trait amongst a questionnaire to determine a trait of an individual and create a visual typeface to represent this personality trait.
INSIGHT
Individual had a apologetic nature to their answers in the questionnaire which also suggests they have a submissive essence about them.
SOLUTION
The typeface has interpreted the submissive nature of the individual and represented it with a feather, as well as the broken letter forms.
The letters and feathers are hand drawn with pencil as to give a human feel as well as softness to the characters.