Brief
After the huge success of ArtHK and its transformation to Art Basel Hong Kong, the creators wanted to launch another art event on the newly reclaimed land on the harbourside in the Central district.
Solution
Our design for Art Central abstracts the Chinese character for "Central" ( ? ) and creates a colorful grid that reflects the movement and energy of this most frenetic district of Hong Kong.
mpact
The event launches in March 2015 and has had an amazing reception form some of the world's most influential galleries and artists.