Attire The Studio is an emerging brand founded by Xenia Adonts. After years spent in fashion, Xenia realised the drastic impact the industry has on the planet and came up with a fashion concept that is absolutely transparent when it comes to sourcing materials and goes beyond means to be sustainable. The brands' approach is outstanding and contemporary and translates into minimalistic aesthetics and designs. Our goal was to reflect this modern and honest approach throughout the entire brand architecture, including typography, logotype and brand stationary. Finally, moved to Web Design. We created a sleek, modern and sophisticated look and feel that corresponds to the minimalist designs and highlight brand’s elegant imagery. We directed the UX designers to create a seamless web and smooth e-commerce experience.