Aussie - #greathairthough
I photographed and directed the latest Aussie #greathairthough campaign for Recipe London. The concept is simple, sometimes we can encounter FML moments, but hey-ho life goes on - and you can get though it and can always rely on Aussie to give you great hair. Funny little shots and films, and most important to me was making sure it felt alive, energetic and charming. Working with fantastic hairstylist Jonathan Connelly, makeup from Gina Kane and styling from Ellie Witt.
Popping down to Oxford Circus tube resulted in a bit of a OMG moment seeing the whole campaign taking over the underground, but also on buses and billboards. Blimey.
