• James Carter
  • Curtis Free
Avanade’s vision is to be the leading digital innovator, realising results for clients and their customers through the power of people and the Microsoft ecosystem. In 2016, The Team worked with Avanade to develop a new brand personality and jointly created a visual identity for a company that has transformation at its heart.
The logo
The new Avanade logo represents the waves of change that are sweeping the marketplace. It also captures how they help clients navigate these waves to transform their digital world. The dynamic flex and flux of the symbol expresses how they create change, inspire action and realise results, celebrating the bold approach, fresh thinking, passion for tech and infectious optimism of their people. Everything that makes them the best choice for leading digital innovation.
Waves of transformation
We created a graphic identity that features an energy wave pattern based on a universal behaviour of cause and effect. Avanade is the cause, transforming businesses through the innovative use of technology. The result is the effect. It’s how they create change, inspire action and realise results.