AXE - Ice Chill Campaign Visual

AXE required a new visual that celebrated their new cooling technology for their Ice Chill body spray. Tasked with the creation of the 2019 campaign key visual, I developed a concept that showed the cooling effect on a hot surface. This project had a tight turnaround, with concepts being created and presented in 24 hours. I worked closely with the AXE team to create this key visual that would be adapted for their global markets. The ice was built in CGI by our CGI artist to ensure that the visuals could be blown up to large scale for outdoor advertisements.