AYR - App Design
a quit smoking app for AYR, an E-cigarette brand, empowering smokers to transform their relationship with nicotine. SERVICE // LEAD UI + VISUAL DESIGN CLIENT // AYR AGENCY // WUNDERMAN THOMPSON CREDITS // SAM OAKES - DESIGNER
THE BRIEF
AYR approached us to build an app serving as a quit smoking coach in conjunction with their e-cigarette device.
VISUAL IDENTITY
We created a distinctive visual identity to set AYR apart from its competitors.
Built around the existing device, the design features a clean, uncluttered layout with a muted colour palette, allowing the data to take centre stage. It delivers a sophisticated, sensitive, and user-friendly digital environment tailored to each user.
We designed a set of icons that were clean, sophisticated, and subtly incorporated the brand colours to help unify the visual identity.
