• Matteo Giuseppe Pani

BABOON is a bags operation for the new generation of travelers. Made for the slash generation, BABOON wanted an identity that was irreverent, flexible, and full of weird surprises. We created the name for the company, as well as the brand identity, illustrations, custom typeface design, social media direction, and copywriting. We also helped suggest product design choices such as color, and illustrated a set of unique BABOON branded patterns for the interiors of the luggage. Stay tuned as we'll release new pattern designs each season. To the moon, Baboon! Credits ​​​​​​​ CREATIVE DIRECTION / COPYWRITING: Jessica Walsh PRODUCTION, S&W : Erica Grubman DESIGN: Ryan Haskins, Matteo Giuseppe Pani, Chen Yu, Daniel Brokstad ANIMATION: Yaya Xu, Jessie Zues S&W PRODUCT STYLING & BRANDING SHOTS: Arielle Casale, Sarah Hopp PHOTOGRAPHY / CREATIVE DIRECTOR, BABOON : Michael Kushner PHOTOGRAPHER, LIFESTYLE SHOTS: Blaise Cepis PHOTOGRAPHER, PRODUCT SHOTS: Henry Hargreaves PHOTO ASSISTANT: Chris Swainston PHOTO PRODUCTION: Vivianne Lapointe, Nadja Monique Coquillard STYLIST: Haley Camille